Google Mandates Identity Verification For All Advertisers Now
Being More Transparent Google’s advertising platform was previously exploited by few advertisers, by verifying an ad as an innocent one to display, but showing up others to the users. Google has thus made it mandatory for political advertisers to verify themselves for any ad campaign they do. While that did authenticate few, many non-political advertisers are still faking the ad system and serving inappropriate ads to users. And to curb that, Google’s now expanding this identity verification program to all advertisers on the platform....