Google launches Chrome extension to provide ad transparency
The new Chrome Extension is Ads Transparency Spotlight extension and it is available on the Chrome Web Store. Google said, The extension will provide insights to ads which are purchased through Google ads. The user will know why any ad is displayed. The ad tech companies are helping to display the ads and the ad platform companies show these ads on the web page. This extension is achieved through Google’s Ad Disclosure Schema. Hence, it will show this information for ad providers which purchased ads with Schema. Google said, It is a part of Google’s broader efforts to maintain user trust while executing its advertising model. Google has officially announced a new privacy-friendly API its engineers are working on. The Trust Token API will work as an alternative by generating unique cryptographically-signed tokens for the users which advertisers can’t use for tracking, but the owner of a website can access to check if the user is real or fake.
