Twitter’s Revenue Product Lead today revealed a new form of ads placement, where the platform is intended to insert ads in tweet replies. This is currently in the testing phase for all iOS and Android users globally and is receiving a mixed reaction.
Twitter Ads in Tweet Replies
What’s a better way to increase revenue for something that relies on a single source of income. It’s just squeezing more income from the source where’s they’re earning currently. And Twitter is just doing that! As per a tweet announcement from the platform’s Revenue Product Lead, Bruce Falck, Twitter is testing a new placement for ads – inserting them in between tweet replies. The testing has already started in iOS and Android clients, and you may see them soon.
— bruce.falck() 🦗 (@boo) October 13, 2021 Announcing this, Flack said it’s “a big opportunity to build an ad offering that creates value and aligns incentives for creators and advertisers.” Further, they’d test “different frequencies, layouts, contextually relevant ads, different insertion points, etc.” And all the learnings from this trail are used for making a decision, to permanent them. Creators, on the other hand, will be able to opt-in to this feature and have a share from the earnings Twitter get. The ads will be placed after first, third, or eighth tweets in a conversation, and will be seen under almost all tweets. Twitter users who’ve tested this have negative opinions forming up, as many are complaining about seeing more ads than usual. They’re appealing to Twitter to remove main timeline ads instead. Twitter is also testing a Tweet Storm, which lets users create a lengthy tweet thread in replies. This could help both the community and the platform in serving their own purposes.
